Social Media management and marketing has quickly become the most important aspect of any brand
Social Media management and marketing is by far the most critical component of a brands’ digital presence. The reason for this is because of the incredible opportunities that it offers. It allows a company to deliver a message to an audience instantly and provides a level of organic discoverability that is unlike anything else. The sharing and engagement elements can captivate existing customers and reach new ones.
When considering all of the components involved with social media marketing, there are exponential as many approaches to strategy or their execution. Every company and organization has different goals and needs too, so it’s important to create a plan that is custom-made. Social media marketing involves several components that work together to help businesses reach their target audience, increase brand awareness, and drive sales. These components include:
Social media marketing involves several components that work together to help businesses reach their target audience, increase brand awareness, and drive sales. These components include social media platforms, content creation, social media advertising, engagement, analytics and integrations.
Proper execution of all of these different components is critical too. For example, it makes perfect sense for a professional hockey team to have a very active Twitter account, as new information needs to be published fast, and there are many individuals that want to see it. In comparison, it makes no sense for a locksmith or a mechanic to have their company active on Twitter, as it just isn’t the right platform for the info they would share. Both of those businesses would have much better engagement on Facebook and Instagram. It’s okay to not be active on every platform!
It’s incredibly important to know where your company will perform best because social media requires a lot of effort, constant attention, and a good eye. Putting time into the wrong platforms, strategy, or another component can cost you valuable time and money (especially in the case of boosted posts). We’re happy to offer many different approaches to your social media presence, including consulting. Sometimes, it makes the most sense to guide our customers and lead them in the right direction, while for others it makes much more sense for us to be more hands-on.