graphic design in sarnia

GRAPHIC DESIGN IS OUR PASSION

It’s no secret that graphic design is complex. Aside from the technical skills that are required, a talented and creative eye for detail is just as important. Factor in the challenges of keeping your brand consistent across all elements, and making just a couple of graphics seems like a daunting task. That’s where we come in. Our talented designers are able to produce compelling, high-quality content for your social media, e-commerce, website, and more.

research

An important step in the design process is research. Rather than taking a guess as to what could be successful, pulling together relevant information can give you the best chance at success. This could include considering competitor content, previous graphics and their performance, and any statistics or trends that can be researched further online. It doesn’t have to be a science project but giving yourself a great chance to succeed only takes a bit of extra work.

This can include research into design trends, the target audience, and the goals of the project. Research can be conducted through a variety of methods, such as:

  1. Surveys: Surveys can be used to gather information from the target audience about their preferences, needs, and opinions. This can help to inform the design choices and ensure that the final design meets the needs of the target audience.
  2. Competitor analysis: Analyzing the design of competitors’ products and materials can provide insight into the design trends and strategies that are effective in the industry. This can help to inform the design choices and ensure that the final design is competitive.
  3. Industry research: Researching the industry and market can provide insight into the current trends and demands in the industry. This can help to inform the design choices and ensure that the final design is relevant and up-to-date.
  4. Cultural research: Understanding the cultural context of the design project is essential to create an effective design that resonates with the target audience. This can be done by researching the culture, history, and symbolism of the target market.
  5. User testing: User testing allows designers to get feedback on their designs from the target audience. This can provide insight into what works well and what needs to be improved, and help to refine the design.

Revisions & Production

Revisions are a common part of the design process and are used to improve the design and ensure that it meets the project objectives and the needs of the target audience. The revision process typically begins with the designer receiving feedback from the client or other stakeholders. This feedback can include suggestions for changes, corrections, or additions to the design. The designer then incorporates this feedback into the design, making revisions as necessary. The revisions can include changes to the layout, color scheme, typography, imagery, and other design elements. The designer may also need to make changes to the design to ensure that it is functional, user-friendly, and accessible to all users. The designer may also need to make revisions to ensure that the design is consistent with the brand’s guidelines and that it meets any legal or regulatory requirements. Revisions can be done in different stages of the design process, depending on the scope of the project. Some revisions may be done during the concept development phase, while others may be done during the final design phase. It’s important to note that revisions can take time and resources, but they are crucial to ensure that the final design meets the project objectives and the needs of the target audience. The revisions should be done in a collaborative way, taking into account the feedback from the stakeholders and the designer’s expertise.

When the most suitable drafts and concepts are chosen, the final stages of production can begin. This is when the finalized product is created, and the research and planning can be fully implemented. The end result is a graphic that is a beautiful, functional piece that you can use on your social media, website, e-comm store, and more!