It’s a decades-old saying that will always ring true: content is king. For most businesses, it is the single most important area of marketing since it increases your search presence, fuels your social media, and tells your story. Black River Digital can help you increase your impressions and build your authority online in many different ways, but at the heart of any successful post or campaign is beautiful, engaging content. Below are some ways that we can help. With all of these options, we can help you develop a robust content plan that is suitable for your business.


Our approach to each content plan is always different. We analyze your current and historical consumer base and how your current social following compares. With that in mind, the content we develop will be geared towards your consumers’ interests, so we can take advantage of your strengths and correct any existing weaknesses. This is used to generate insights to keep your current following around and identify growth pockets that will help grow your business.

When considering all of the components involved with social media marketing, there are exponential as many approaches to strategy or their execution. Every company and organization has different goals and needs too, so it’s important to create a plan that is custom-made. Social media marketing involves several components that work together to help businesses reach their target audience, increase brand awareness, and drive sales. These components include:

  1. Social media platforms: The first component of social media marketing is choosing the appropriate social media platforms for your business. This includes platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and more.
  2. Content creation: Once you have chosen your platforms, the next step is to create content that will be shared on those platforms. This can include text, images, videos, infographics, and more. The content should be tailored to the specific platform and audience, and should align with the overall goals of the social media marketing campaign.
  3. Social media advertising: Social media advertising is a paid form of promotion on social media platforms. It allows businesses to reach their target audience by placing ads on social media platforms, such as sponsored posts, promoted tweets, and sponsored stories.
  4. Engagement: Building relationships and engaging with customers is a crucial component of social media marketing. This includes responding to comments and messages, sharing user-generated content, and creating a community of loyal followers.
  5. Analytics: Measuring the performance of your social media marketing efforts is important to understand the ROI, and to make data-driven decisions for future campaigns. This includes tracking metrics such as engagement rates, click-through rates, and conversion rates.
  6. Integrations: Integrating social media with other marketing channels and platforms, such as email marketing, SEO, and website can provide a cohesive and more effective strategy to reach and convert leads.

Social media marketing involves several components that work together to help businesses reach their target audience, increase brand awareness, and drive sales. These components include social media platforms, content creation, social media advertising, engagement, analytics and integrations.


Facebook, Instagram, Twitter, Tik Tok, Snapchat, and LinkedIn all take different approaches when it comes to displaying content. When considering this, it’s clear that each requires a separate approach. LinkedIn, for example, is typically more text-based and gives priority to text posts, whereas Instagram is essentially the opposite and focuses exclusively on photos and videos. Black River Digital is able to help you with any step of the content creation process. Social media content builds relationships and encourages engagement. Check out our social media service page if you’re looking for more than just social media content.


In some situations, User-Generated Content (UGC) is an effective approach to get more impressions. For example, sports teams could benefit greatly from creating a campaign where users engage in an activity that involves sharing something to do with the teams’ likeness, such as making a post about who they feel will score first. These sorts of activities are usually incentivized. Careful planning and precise execution can lead to massively successful results for a relatively low price and are usually not time-consuming to implement. We can help you create plans and show you how to showcase UGC on your profile, encourage future engagement, and more.


Content Planning is at the root of any successful digital campaign. Many different approaches can be taken to ensure that a brand’s digital presence and campaigns are effective.

With any post, various insights and statistics are recorded, and the more content that is published, the more information is available about how successful or unsuccessful a specific post is. We use historical data to make decisions on what kind of content should be focused on in the future. For instance, combining current trends with your brand’s historical strengths to approach the preferred consumer will almost always yield incredible results.


Media, specifically photos and videos, is what fuels your content and gives it life. To captivate and engage your audience, thoughtfully including media in different areas of your brand appeals to new and existing customers. We can help you capture professional photos and videos, and edit them accordingly in-house. Great media is essential for platforms like Instagram, website content, and even e-commerce. Best of all, the same media can be recycled for use in all of these situations and more! For additional information about photography or videography, check out our dedicated service page.