E-COMMERCE

Online stores and ordering

E-commerce allows small businesses to reach a wider audience and expand their customer base beyond their local area, which can increase sales and revenue for the business. E-commerce also allows small businesses to operate 24/7, which means they can reach customers from around the world, regardless of time zones. Additionally, e-commerce offers various tools for small businesses to track and analyze customer behaviour, preferences, and purchase history, this information can be used to improve the customer experience, optimize marketing strategies and increase sales.

For in-store experiences, we are also available for consultation regarding layout, strategy, and design.

E-Commerce

The list of good reasons to have an e-commerce store continues to grow, that shouldn’t surprise anyone. For customers, it’s convenient and easy. Customers can quickly browse through entire storefronts, compare prices online, and order products without leaving their house. For companies, there are similar benefits. New customers can be targeted on a global scale with relative ease. There are more advertising capabilities that can be tracked with considerable more detail, and there is less overhead too. Here’s a full list of what we feel are the biggest benefits for businesses:

  • Global customer reach
  • More sales
  • More marketing opportunities
  • Less risk vs in-store
  • Cheaper vs in-store
  • Available for customers 24/7
  • More convenient for customers
  • Better brand perception
  • Better visibility for all products

It is an important aspect of small business operations as it allows companies to reach a wider audience and expand their customer base beyond their local area.

One of the main advantages of e-commerce for small businesses is that it can help them to increase their sales and revenue. By selling products and services online, small businesses can reach a much larger audience than they would be able to through a traditional brick-and-mortar store. This can help to increase their customer base and drive sales.

Another advantage of e-commerce for small businesses is that it can help them to reduce their overhead costs. Online businesses do not require the same investments in physical space, staffing and inventory storage as traditional brick and mortar stores do, this can help to lower the overall costs of running the business.

E-commerce also allows small businesses to operate 24/7, which means that they can reach customers from around the world, regardless of time zones. This can help to increase sales and revenue by providing customers with more convenient and flexible shopping options.

Additionally, e-commerce offers various tools for small businesses to track and analyze customer behavior, preferences, and purchase history. This information can be used to improve the customer experience, optimize marketing strategies and increase sales. E-commerce is an important aspect of small business operations as it allows companies to reach a wider audience, increase sales and revenue, reduce overhead costs, operate 24/7 and track and analyze customer behaviour, preferences, and purchase history.

the benefits

We can help with e-commerce by providing a range of services that can help to increase sales and revenue for an e-commerce business. Some of the ways we can help with e-commerce include:

  1. Digital marketing: We can help increase visibility and drive traffic to an e-commerce website through various digital marketing channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.
  2. E-commerce website design and development: We can help to design and develop an e-commerce website that is user-friendly, easy to navigate, and optimized for conversions. This can help to increase the chances of potential customers making a purchase.
  3. Product listing optimization: We can help optimize product listings on e-commerce platforms such as Amazon and eBay. This can help to improve visibility and increase the chances of a product being found by potential customers.
  4. Analytics and reporting: We can help track and analyze the performance of an e-commerce business, providing insights into customer behavior, website traffic, and sales. This information can be used to optimize marketing strategies and increase sales.
  5. Marketing Automation: We can help set up and manage marketing automation software that can help businesses to automate repetitive and time-consuming tasks, allowing them to focus on other aspects of the business.

Black River Digital can help with e-commerce by providing a range of services such as digital marketing, e-commerce website design and development, product listing optimization, analytics and reporting, and marketing automation that can help to increase visibility, drive traffic, and optimize marketing strategies to increase sales and revenue for an e-commerce business.

Black River can build beautiful e-commerce stores from the ground up, as well as update existing sites. Here are some examples of what goes into an e-commerce store:

  • Design e-commerce store
  • Build and write product listings
  • Capture media for store/products
  • Set up domain
  • Set up payment processing
  • Configure shipping
  • Build chat-bots
  • Shopping cart recovery

In-Store Consulting

Though the world is shifting to e-commerce platforms, there are still many businesses that require an in-store element. We can guide your business to success, and provide valuable strategies to maximize the effectiveness of your in-store activations. As always this includes developing strategies for new and existing businesses. Because every in-store space is different, our approach is always created custom for you and your situation. Please contact us if you have any questions about in-store consulting!